NEW CORPORATE FILM FOR INSTA PRESENTED AT LIGHT & BUILDING
Me and my partner Jan Fröscher came up with a concept for Insta GmbH, a medium-sized business located in the Sauerland region in Germany. As a premium manufacturer for light and building
installments they asked us to come up with a concept for a corporate film that represents the company in a new way: more emotionally than they used to and with more proud of being an employee at
So after presenting the concept that everybody loved, we worked on the execution of the film – as usual with the people in our network that we know and trust. The result is an emotional and
powerful film that depicts Insta and its employees in a new way. Again I did the directing in this film and all the featured people are real employees at Insta. As a result, the film was
shown at the Light & Building fair in 2018 where it received great appreciation and of course on the Insta website.
FILM AND SHOOTING CONCEPT FOR »VIVID« AT FRIEDRICHSTADT PALAST
COMMUNICATION STRATEGY WORKSHOP
Kaspar+Fröscher did a first of its kind communication strategy workshop at a well-known medium-sized
company. It was really special, because the people we held the workshop for are not working in the marketing department of the company, but in the purchasing department. They asked us to
help them coming up with a strategy that will consequently lead into communication activities. The final goal is to change the purchasing department's image in the eyes of the suppliers. So
there's more to come, stay tuned.