Hello, I’m Marcus.

With over two decades of experience leading creative excellence for global brands, I define my role as more than just visual direction. From the creative hubs of Hamburg and New York to my current base in Milan, I have navigated the evolution of communication – from classic art direction to the frontiers of AI-driven brand transformation.

My focus lies in orchestrating holistic brand experiences that bridge the gap between human emotion and technological precision. Whether leading multidisciplinary teams within agencies or consulting for international corporations, my goal remains the same: to build brands that are not just seen, but felt and remembered.

Strategic Leadership &
Creative Excellence

Creative Direction & Visionary Leadership
Orchestrating the creative process from initial insight to global rollout. I specialize in building and mentoring high performance teams, fostering a culture of excellence, and ensuring brand consistency across all platforms.

Brand Strategy & Concept Development
Developing cross media communication platforms that solve business challenges. I translate complex brand values into compelling narratives that resonate in both B2B and B2C sectors.

AI Transformation & Future Workflows
Integrating cutting edge AI technology into the creative workflow. I provide strategic consulting for brands looking to leverage AI for rapid prototyping, cinematic visualization, and efficient content production without losing the human touch.

Story Telling
Drawing from my experience as a published novelist, I craft unique brand voices and deep storytelling architectures that elevate brands beyond traditional advertising.

Facts & Figures

Over the past 20 years, I have had the privilege of shaping the visual and strategic direction for some of the world’s most influential brands. My work spans across diverse industries, from high–performance automotive to global tech giants.
Transportation
Volkswagen – Porsche – Mercedes-Benz – BMW – Einride
Tech & Digital Giants
Google – Amazon – German Telekom – Vodafone – Sony
Consumer, Lifestyle & Retail
Ikea – Typology – Olympus – McDonald’s – Beiersdorf – Seidensticker – Sinn
Finance & Services
Postbank – Sparkasse – Allianz – Deutsche Bank
B2B
Erco – Abeking & Rasmussen – Hermes – Einride – Deutsche Telekom
… and many more.
I have operated as a Creative Lead and Senior Art Director within the world’s leading creative agencies. My role often involved bridging the gap between internal creation and external strategy, ensuring that the agency’s vision was executed with surgical precision.
The Agencies
Jung von Matt – Scholz & Friends – BBDO – DDB – Saatchi – Ogilvy – Publicis – Grabarz & Partner – Kolle Rebbe – Philipp & Keuntje – many more
My pursuit of creative excellence has been recognized with over 120 national and international awards. These include 5 Cannes Lions, numerous Effies for marketing effectiveness, and a Special Award for Best Art Direction. For me, these accolades are a testament to the power of a strong idea and the rigorous execution required to bring it to life.

Leading with Purpose

I believe that the best work emerges from an environment of trust, curiosity, and radical honesty. As a creative team lead, my job is to protect the big idea while empowering every team member to contribute their unique expertise. I do ensure that the next generation of creatives has the tools, the mindset, and the space to innovate.